The secret to unlocking a meaningful Brand

Tanay Smith - Your Brand Strategist

We've worked with hundreds of growing businesses to help them connect their brand to their target market - And you can too.

Tanay Smith - Your Brand Strategist

Trusted brands that we work with
You want to grow your business so you can attract your ideal customers… The only problem is… where do you start? 

There are 3 main barriers that are keeping you from growing your business to attract your ideal customer

  • You have a million types of messages but none that speak to what you do. You are constantly second guessing your message, and changing each word to see what works. But nothing seems to stick. If you're confused, your audience must be confused!
  • ​You attract anyone and everyone but you’re confused on what service to sell them. You feel like you could help everyone, and worry that if you niche down too much, you’ll be leaving people out. So instead, you stay super broad and get lost in the noise. Whoops.
  • ​And you have no strategic plan on how to expand your brand impact! You know you're great at what you do but struggle to get your message out there. After all, the market is crowded with service providers and it feels like it's damn near impossible to get your slice of the pie!

Your Brand, Transformed with Clarity, Direction, Consistency 

At Awaken Brand, we don't just create brands; we craft experiences. Our strategic approach empowers you to captivate your audience, connect on a deeper level, and convert leads into loyal brand advocates. Whether you're launching a new brand or reinvigorating an existing one, our expert team is dedicated to your success.

How a Brand Strategist Can Help You Grow Your Business

You’ll discover that your brand isn’t what you do, it’s why you do it
  • With valuable insights, you’ll develop a message that truly connects
  • ​It will give you clarity on how to position your business in the market
  • ​You’ll have a brand that tells your story and attracts your ideal clients
  • ​There’s no more second-guessing with a brand you’re proud to grow

About Us

If you're new to Awaken Brand, hey...I'm Tanay, a leading brand transformation enthusiast for entrepreneurs that are on a mission to grow. I've designed a life of freedom by building businesses, from start-up to established, by committing to what I love. An entrepreneur on a mission to grow and impact many more to achieve growth!

While that all sounds heart-warming (which it is!), building each business was no walk in the park. In fact, when I first started my first business, I was 16 years old. I had NO idea how to grow my side hustle as a teenager, and I didn't even know that I wanted to! But I was desperate to create a life of FREEDOM, so I travelled!

Back in 2013, I had to end my freedom of travelling earlier than expected. I was heartbroken. I truly had a taste of freedom to travel wherever, whenever! But I ran out of money. Then came the turning point to find out WHY I do what I do. Within 7 years of leaving Thailand, travelling around the world and returning home to New Zealand, I started 3 different businesses in-between, all of which were preparing me for what I do for others! In 2020 I launched Awaken Brand, during a pandemic, to create a company with meaning, and purpose.


Because I finally nailed the essential ingredients to transforming an old identity into a new identity, and that is what I want to share with you!
Your very own personalised Brand Strategist
Welcome to Awaken Brand, your brand strategist who becomes part of your team. Our mission is to connect your brand with your target market without the cookie-cutter approach! We work intimately with your business to define a strategy that will unlock your potential in this crowded market. This ain’t a one-size-fits-all scenario.

At Awaken Brand, we believe that every great brand has the potential to resonate, inspire, and truly connect with their audience. Ready to step into the potential? 

You don’t need a corporate team or a large budget to expand your brand.

It's Time to Connect & Attract Your Ideal Client with this Proven Brand Formula

From confusion to clarity! We work with you to define your Brand to ensure clarity, direction and consistency across all touchpoints.
What is The Formula to Transform Your Brand?
We’ve developed a proven formula to take you from “WTF Do I do First” to a mapped out, clear brand road map to expand your brand impact
Pillar 1: Clarify your message
One of the biggest mistakes we see new and existing businesses make is they position their brand to be about themselves, not their customers. Always remember, your customer is the hero, NOT your brand. 

We've all experienced someone who talks about themselves constantly, right?! When working with us, your brand message will be crystal clear and you’ll get clarity around what you do, how you do it, and why!

Pillar 2: Define your target market + core offerings
If you think your target market is everyone, think again. You’ll waste time and money by firing a shotgun attempt to speak to your audience! The more defined you are, the higher your chances of conversion!

Speak to your ideal clients that will guarantee transformation! Define exactly who your ideal client is and why people buy what you have to offer! It's time to narrow the arrow, so you can attract more of your favourite, high-value clients!

Pillar 3: Create a meaningful brand identity
Your brand is on a mission to create a strong, positive perception of your business, and its services in your customer's mind. What impact do you think your brand has? Is it positive or negative? 

We deep dive into the proven method to develop a brand identity that is irresistible to your ideal client! Let's make your brand so relatable that they MUST work with you!

Don’t believe us, check out what our clients have to say…

We’ve worked with incredible businesses that have taken their brand to the next level of impact.

See how these forward-thinking business owners have transformed their brand

Naomi White – Reveal Down to Earth Pleasure
Lesley Lucas – Unforgettable Fun 

Ready to be part of the community? Keep reading…


Ready to uncover your brand potential? 

Our Services at a Glance

We help business owners clarify their brand strategy to continue attracting their ideal clients to grow their business.

What does that look like?

Tailored brand programs to fit your business goals
Complete Brand Strategy Guidelines:
Crafting a lasting impression is essential in today's competitive landscape. Our Brand Strategy Guidelines service empowers you with a comprehensive roadmap to build a distinct and compelling brand identity. From defining your brand's core values to outlining messaging strategies, we provide the framework for your brand's success.

90-Day Brand Intensive Program:
Ready to take your brand to the next level in just 90 days? Our intensive 90-Day Brand Game Plan is designed to accelerate your brand's growth and impact. Through a tailored approach, we'll analyze, strategize, and execute initiatives that align with your goals, ensuring your brand achieves remarkable progress in a remarkably short time.

Brand Workshops:

Unlock the full potential of your team and brand through our immersive Brand Workshops. Our interactive sessions inspire collaboration, foster creativity, and refine your brand's message. Whether you're looking to train your employees or rejuvenate your brand strategy, our workshops provide the knowledge and tools needed for lasting success.

Starting from $1,500 + GST

Want to try before you buy?

Secure your Free Brand Audit Now to:
  • Understand where you’re at
  • Find the gaps in your brand identity
  • Discover how to attract more ideal clients

What’s This Discover Audit All About? 

The Brand Discovery Audit will clearly outline what’s missing and where to build and scale your brand so you can attract your ideal clients. It’s the first step in developing a clear message that converts and to create an irresistible brand identity to help your business grow. 

When you sign up for the apply for the Free Brand Audit you:

  • Will discover the areas that are slowing down your business growth by knowing your brands’ strengths and weaknesses.
  • Get your very own personalised brand audit to go from confusion to clarity on the first steps to take to shift the needle and attract your ideal clients.
  • Receive a FREE 30 min 1:1 brand strategy session to go over the brand audit to answer any questions that you might feel stuck on.

Frequently Asked Questions

  Why is brand strategy important for my business?

Brand strategy is the roadmap that guides your business's overall branding efforts. It helps you define your unique value proposition, target audience, and key messaging. A strong brand strategy ensures consistency which builds trust, attracts the right clients, and ultimately leads to business growth.

  What is the benefit of integrating brand strategy with website strategy?

Integrating brand strategy with website strategy ensures a cohesive and impactful online presence for your business. Your website is often the first point of contact for potential customers, and it should accurately reflect your brand identity, values, and messaging. By aligning your brand strategy with your website, you create a consistent and compelling user experience, reinforcing your brand's positioning and attracting your ideal clients.

  How does the process of brand strategy work?

The process begins with a thorough understanding of your business, target audience, and goals. We seamlessly integrate the brand strategy into website development, ensuring your website reflects your brand's essence and effectively communicates your value proposition.

  How will the brand strategy help me attract my ideal clients?

The brand strategy work focuses on understanding and connecting with your ideal clients. By defining your target audience and developing messaging that resonates with them, you can effectively communicate the value and benefits your business offers. The program also helps differentiate your brand from competitors, establishing a compelling brand identity that appeals to your ideal clients.

  What ongoing support do you provide after the strategy is developed?

We believe in the continuous evolution of a brand. After developing your brand strategy, we provide ongoing support to help you implement and refine it. Our team is available for consultations, guidance, and reviews to ensure your brand stays on track and adapts to changes in the market or your business. We're committed to your long-term success and will be there every step of the way. Ask about our Long Term Stay Brand Program.

Wondering if this really works?

Have Questions or Ready to Get Started? 

Contact our friendly team:

Unlock Your Brand's True Potential with Awaken Brand 

Copyright 2020. All Rights Reserved Awaken Brand 
Copyright 2020. All Rights Reserved Awaken Brand 
Copyright 2020. All Rights Reserved Awaken Brand 
Copyright 2020. All Rights Reserved Awaken Brand